AbbeyAutoline celebrates ten-year milestone with Ulster Rugby partnership extension

Company News

3 min read

AbbeyAutoline has today announced a further extension of its partnership with Ulster Rugby, marking a major milestone as the partnership reaches ten years and reaffirming its position as one of the club’s longest-standing partners.

Northern Ireland’s largest insurance broker will retain exclusive naming rights to the AbbeyAutoline Family Stand at Affidea Stadium, building on a decade-long collaboration that has become a central part of the matchday experience.

The ongoing partnership will continue to deliver fan activation activities both on and off the pitch, enhancing the match night experience for Family Stand attendees while also giving back to the wider fan base.

As a local business, AbbeyAutoline is also proud to support local rugby talent and invest in the communities it serves. This announcement is taking place at an exciting time as Ulster Rugby is set for a high-stakes month next month at Affidea Stadium, featuring a major European semi-final and the conclusion of the URC regular season.

Speaking of the contract extension, Julie Gibbons, Managing Director of AbbeyAutoline, said: “As we celebrate ten years of partnership with Ulster Rugby and look ahead to the 2026/2027 season, we are incredibly proud to reaffirm our position as one of the club’s longest-standing partners. Our relationship has evolved over many years into a deep-rooted collaboration that goes far beyond a logo on a stand. As we mark this significant milestone in our partnership, we are excited to continue building on this legacy, supporting the club, its supporters, and the wider community.”

Hugh McCaughey, CEO of Ulster Rugby: “AbbeyAutoline has been a trusted and valued partner of Ulster Rugby, and we are delighted that this new agreement will extend our relationship to a decade of working together. Their continued support reflects a shared commitment to excellence, community, and the long-term development of the game across the province. Partnerships like this are fundamental to our success both on and off the pitch, and we look forward to building on everything we’ve achieved together as we enter this next chapter.”